It’s a myth that an aha moment only occurs when a user onboards to your product. Uber Eats: Placing a second order within 3 days of the first oneĪha moments are organic and long-lasting tools to combat churn and create rewarding relationships between products and users.Google Search: Instant answer to any query.There are many more examples of aha moments from brands and products we’ve all come to use: Their very first ‘aha’ moment would’ve been a friend telling them about it, or coming across an advertisement. Users who added 7 friends in their first 10 days on the platform were far more likely to stay on as long-term users of the platform.īut even before users add friends, they’re already familiar with the utility of Facebook. This is why aha moments are so entwined with product-led growth (PLG), a SaaS GTM marketing strategy where the product experience primarily drives your success and growth.įor example, Facebook’s ‘7 friends in 10 days’ is one of the most widely-known aha moments around. It can also be the realization of having a problem they never knew they had before using your product.Īn aha moment is the moment when the user transitions seamlessly from being ‘mildly interested’ to ‘heavily invested’ in your product and the unique value it offers to them. It’s the miraculous moment of discovery when the user connects your product’s value proposition to an innate problem they’ve been facing in their day-to-day life. 💡Understanding The ‘Aha’ MomentĪn ‘aha’ moment occurs very early on in the user journey, ideally within the first few seconds of them discovering your product. An ‘aha’ moment is the first time a user understands the value proposition your product offers them, usually accompanied by a sudden realization or insight.
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